We build automated lead generation systems for roofing companies that want to own their local area. Qualified homeowners delivered to your phone. Zero upfront — pay when you close, or own your market outright.
Summer is fine. Winter kills you. A storm rolls through and your competitor's phone rings — yours doesn't. You can't scale what you can't predict, and referrals are not a system.
Impressions. Reach. Click-through rates. Pages of numbers that didn't add up to a single booked job. The agency made money. You didn't. The work wasn't built for how roofing actually converts.
An inferior roofer — owned by someone who figured out Google and Facebook before you did. They're getting the calls, the insurance jobs, the full-roof replacements. Every month you wait compounds the gap.
Running a roofing operation is already a full-time job. Marketing is another full-time job. You can't do both well at the same time — and you shouldn't have to. One of them needs to run without you.
This is exactly the problem Melusi was built to solve.
No pitch. No fluff. Just the mechanism — and why it works when everything else hasn't. Watch it now or apply first; your call.
Built specifically for roofing companies — not adapted from a generic service-business template. Built for how homeowner enquiries come in, and how they actually make the decision to book a roofer.
Both offers deliver roofing leads. The difference is where you are right now — and how aggressively you want to own your market.
Sample Earnings
| Avg Job Value | Jobs / Mo | Revenue After 12% |
|---|---|---|
| $1,500 / £1,200 / R15k | 3 | $3,960 / £3,168 / R39,600 |
| $2,000 / £1,600 / R20k | 3 | $5,280 / £4,224 / R52,800 |
| $2,500 / £2,000 / R25k | 5 | $11,000 / £8,800 / R110,000 |
Most roofing companies see 10–20 qualified enquiries per month within the first 60 days. Billed in your local currency.
Start With Zero Risk →Both generate roofing leads. Built for different operators at different stages.
| Feature | 12% Per Close | Dominance Package |
|---|---|---|
| Upfront Cost | None | From $500/mo |
| You Pay When | Job closed | Monthly |
| Risk | Zero | Low–Medium |
| Facebook / Instagram Ads | Yes | Yes |
| Google Search Ads | — | Yes |
| Conversion Landing Page | — | Yes |
| AI Auto-Response (60 sec) | — | Yes |
| SEO Blog Content | — | Yes |
| Reputation Management | — | Yes |
| Nurture Sequence | 3-step | 7-step deep funnel |
| Area Exclusivity | — | Yes — contractual |
| Billed In Your Currency | Yes | Yes |
| Built Around Your Local Area | Yes | Yes |
Representative outcomes from growth and lead-generation systems built the same way we build yours — across roofing-adjacent trades and home-services niches. Your build is engineered for roofing specifically.
Outcomes shown are representative examples from comparable lead-generation and growth campaigns across home-services and trades niches — not guarantees of future performance and not specific past client results. Lead volume and revenue depend on your market, pricing, and close rate. Sample earnings figures are illustrative.
I grew up around the trades — my family ran a specialist business in sandblasting, rubber lining, and corrosion protection coatings. Plumbing and roofing were part of the same world. I saw first-hand how skilled tradespeople can be exceptional at the work and completely invisible to the customers who need them. Getting leads was always the hard part — and the agencies that showed up had no idea what a trades business actually runs like. I taught myself digital marketing from the ground up and built the system I watched my family need but never find.
What that means for you: you're not dealing with someone who discovered roofing on a spreadsheet. I know the trades world. I deal with you directly — and I only earn when your jobs close.
Connect on LinkedIn →Revenue Share: You don't pay us a cent until we generate roofing leads that close into real jobs. There is no financial risk. We don't eat if you don't close. That isn't a tagline — it's the actual contract structure. Zero upfront. Zero monthly. 12% when the invoice is paid.
Dominance Package: We lock your competitors out of your market for the full term of the agreement. One roofing company per area. Once your slot is taken, it is locked. Contractual. Binding. In writing.
Book a free 30-minute strategy call. We'll assess your area, your current lead flow, and show you exactly which offer fits. Calls are fully remote.
Roofing is our primary focus — it's the niche we've built the deepest systems for. The RoofDominate System™ is purpose-built for how homeowner enquiries come in and how they make the decision to book. We do work with other trades and service businesses, but if you're a roofer, this system was designed specifically for your business model.
You report each roofing job closed that came from a Melusi-generated lead. We invoice 12% of the gross job value within 24 hours. You pay within 7 days. Month-to-month — no lock-in. If we don't generate leads that close, we don't invoice. Our income depends entirely on your results. That's the structure.
Once you sign, no other roofing business in your service area can work with us under the Dominance Package. One roofer per market — for the full duration of your agreement. A roofer in Austin signs, no other Austin roofer can use us while you're a client. It's contractual and binding. Once your slot is taken, it is locked.
Campaign goes live within 5 business days of a signed agreement. Not 6 weeks of onboarding calls. Five days. We've built the process to move fast because every week without a system is a week of roofing jobs going to your competitors — and that cost is real.
Start with Revenue Share. Zero upfront. No monthly fee. We only get paid when you close a job. If we don't perform, you owe us nothing. That's the cleanest possible answer to being burned — we structurally cannot afford to not perform, because our income depends on your results closing.
Onboarding is fully remote — no in-person meetings required, and we bill in your local currency. Your area is assessed on your specific city and local competition level, then the system is adapted to those conditions — never copy-pasted from a template.
We'll review your submission and come back with a clear recommendation — which system fits your market, what we'd build, and what it would cost. No pitch. No obligation. Just the plan.
Pick a time that suits you — instant confirmation, no back-and-forth.
We review every submission personally. Expect a response within 24 hours with a clear recommendation — which system fits your roofing business and what it would cost to deploy for you.
Questions? Email melusisdrop@gmail.com